The 3-Hour Growth Experimentation Framework

Run smart, repeatable growth experiments across paid, product & retention—without a huge team or budget.

Turn chaos into growth: a simple framework for running fast, repeatable experiments across SaaS marketing, product and retention

📦 WHAT'S INSIDE

🧠 Lesson 1: Think Like an Experimenter

• How to set up hypotheses using the "Growth Equation"
• A quick framework: Impact vs Effort Matrix
• 5 high-leverage places to look for experiments (Paid, UX, Onboarding, Email, Referrals)

📈 Lesson 2: Build Your First 3 Experiments

• Plug-and-play experiment templates:
  • Paid media creative testing
  • Time-to-value optimisation
  • Email nudge for inactive users
• How to track success: vanity vs actionable metrics
• Reporting format (Notion template included)

♻️ Lesson 3: Create a Repeatable Growth Loop

• Build your own Growth Sprint process
• Notion Board Template: Ideas → Backlog → In Progress → Live → Reviewed
• How to involve marketing, product & media without chaos

💡 BONUS

• Experiment Backlog Template (Notion)
• Growth Sprint Planner (Notion page)
• Swipe file: 10 real-world SaaS growth experiments